Apple Computer Corporation

Defying Gravity: The Making of Newton is an intimate and dramatic account of Apple Computer's race to create a revolutionary new technology, once again drawing on its singular vision. Defying Gravity will explore the process by which an idea is born and translated into a product on which fortunes can be made or lost. Defying Gravity chronicles the technological quest and business adventure story behind Newton. It will show the human side of America's most innovative corporations' risky effort to stay on top in a domain where winners and losers succeed each other with bewildering speed. A classic story of fire and corporate intrigue, where an unprecedented information and communications convergence provides the backdrop as Apple struggles to re-invent itself. They empower project teams within the company, form partnerships with potential overseas competitors, and design a new model for an American business seeking to compete in a new global economy. Whether Newton succeeds or fails in the marketplace, it is a fascinating case study in late 20th century risk-taking entrepreneurship. What is Newton? Newton is a technology comprised of intelligent handwriting recognition and communications software combined with a powerful RISC processor. The first Newton product is a portable, pen-based, hand-held computing device that goes far beyond the capabilities of a desk-top computer. It allows the user to easily capture, organize and communicate information. Apple calls it a "personal digital assistant", and considers it to be its biggest market opportunity since the introduction of the Macintosh.

What qualities does it take to be a successful entrepreneur? Are some business ideas better than others, and how can I pick the one that’ s right for me? How do I obtain financing to start a business? How do I write a successful business plan? What is the secret to finding and keeping customers? How do I find, hire, motivate, and retain great employees? For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru GuideTM to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you’ ll meet: Paul Allen, cofounder, Microsoft Corporation J. Walter Anderson, cofounder, White Castle Mary Kay Ash, founder, Mary Kay Cosmetics Jeff Bezos, founder, Amazon.com Richard Branson, founder, the Virgin Group Charles Brewer, founder, Mindspring.com Warren Buffett, owner, Berkshire Hathaway Ben Cohen, cofounder, Ben & Jerry’ s Ice Cream Michael Dell, founder, Dell Computers Debbi Fields, founder, Mrs. Fields Cookies, Inc. Bill Gates, cofounder, Microsoft Corporation Earl Graves, founder, Black Enterprise Steve Jobs, cofounder, Apple Computer, Inc.

General Computer - General Computer (also see General Computer Corporation) was a computer peripheral company whose main product was the HyperDrive, the first internal hard disk for the original Apple Macintosh computer. The product was unusual because the Macintosh did not have any internal interface for hard disks.

History of Apple Computer - This article is about the History of Apple Computer, a Silicon Valley company based in Cupertino, California, whose core business is computer technologies. To view more general information about the company see the Apple Computer article.

Apple Computer financial history - This article, Apple Computer financial history, covers the subject of Apple Computer's financial history and the AAPL stock symbol.

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